[MAKEOT.COM] Following the spectacular conclusion of the “Black Myth: Wu Kong” symphony concert in Chongqing, the nationwide premiere tour of the “Journey Westward, Fate Listened” themed concert, jointly presented by Poly Performing Arts and the game, has successfully come to a close. This tour, held in Shenzhen, Shanghai, Beijing, Hangzhou, and Chongqing, saw tickets sell out immediately upon release, reflecting its immense popularity.
It is reported that since August, “Black Myth: Wu Kong” has achieved a phenomenal “breakout” effect, with game revenues realizing a return rate of several dozen times. Meanwhile, the estimated development cost of the game has surpassed RMB 300 million. Sales on the Steam platform have exceeded 21.3 million copies, generating total revenues of over USD 1 billion.
The success of “Black Myth: Wu Kong” is not only evident in game sales but also extends to the development of its IP across multiple fields, sparking a wave of cross-industry collaborations in areas such as concerts, technology, automobiles, and tourism.
In recent years, as the game market has expanded and the number of paying users has increased, game companies have become increasingly proficient in exploring and operating IPs. Apart from “Black Myth: Wu Kong,” numerous other game companies are actively entering the performing arts market.
For instance, Xishanju, a subsidiary of Kingsoft, held the 15th-anniversary concert for “Sword Online 3,” while miHoYo’s “Genshin Symphony Concert” was not only warmly received domestically but also embarked on a global tour overseas. Tencent’s “Light and Night” and “Honor of Kings” also hosted offline concerts and musical performances respectively.
Tencent stated that the influence of “Honor of Kings” has extended into various related fields, with the IP-derived animation “Honor of Kings: Chapter of Broken Moon” even being nominated for the “China TV Golden Eagle Award.”
Game IPs with era-defining influence have become significant drivers of listed game companies’ performance. CMGE, for example, exclusively owns all intellectual property rights for “Chinese Paladin” worldwide and has built a “Chinese Paladin Matrix” across multiple fields centered around this IP.
Listed companies, in the process of exploring game IP values, are also actively promoting the multi-industry integration of “game + N.” For instance, 37 Interactive Entertainment has collaborated with relevant departments in Anhui Province to incorporate local cultural and tourism resources into its games.
Digital cultural tourism industry analysts state that the integration of game IPs with multiple industries is not only a trend in the industry but also an important way to enhance brand value and promote cultural inheritance and innovation.